My Story
From franchise consultants
to website & app builders.
I used to charge for advice. Then I realised the real value was in building the websites, apps, and tools that let businesses act on it.
How I Started
I began as franchise consultants.
Consultmates started life as franchise consultants. My role was advisory — helping businesses plan growth, refine strategy, and find more of the right customers. I was good at it, and my clients trusted me.
But over time, something became clear. Charging clients for advice only takes them so far. I could tell a business exactly what to do — but if they didn't have the website, the app, or the tools to actually do it, the advice went nowhere.
So I made a decision. Rather than keep selling advice, I'd start building the things that actually move the needle — the websites, the apps, and the productivity tools that let businesses grow and run leaner.
Then
Advisory & Acquisition
Strategic advice and customer acquisition for growing businesses — valuable, but limited without the tools to act on it.
The Shift
Build Over Advice
I realised the secret to success isn't more advice — it's the right tools. So I began building websites, low-code apps, and productivity systems.
Now
Websites, Apps & Tools
Today I focus on three things: business consulting, building business websites with payment integrations and low-code web apps, and providing productivity tools that reduce costs and keep you compliant.
What I Believe
Build, don't just advise.
Advice Isn't Enough
Knowing what to do means nothing without the tools to do it. I stopped selling advice and started building the websites, apps, and tools that move the needle.
Tools Cut Costs
The right productivity tools — like Legalfy.io and Therapy Buddy — reduce operating costs, remove busywork, and keep you compliant.
One Partner, Full Picture
Websites, apps, and tools under one roof means your build and your systems actually line up — one partner who knows your business.
Who I Work With
Local businesses needing a website or online store, growing SMEs building custom software, and established companies adopting productivity tools — across the UK.
My Approach
I work with a select number of clients at any one time. Every build gets the attention, craft, and care it deserves — never a templated solution.
Where I'm Based
Wolverhampton, West Midlands. I serve clients nationwide, with builds and support delivered remotely and on-site where it makes sense.
Recognition
I am the proud winner of the 2025 SME Greater London Enterprise Award — a recognition of my commitment to innovation and real client outcomes.
Meet the Founder
Zubair Hussain
I founded Consultmates as an independent consultancy with a simple ambition — to build my name and reputation by genuinely helping people and their businesses. This is the road that got me here.
2016 — 2019
Franchise Management
Straight after graduating in 2016, I went into management for franchise brands. Three years of systems, branding, compliance, auditing, marketing, sales, and operations — helping generate £2 million in annual sales at an average of £6,000 a day, and laying the foundations the directors built on.
2019 — 2021
Retail — Toolstation
I pivoted into retail with Toolstation, a Travis Perkins subsidiary — starting at the bottom and reaching management within four months. I led teams, operations, sales, and grassroots marketing, driving £200,000 in annual store revenue, and spent my two years there helping other stores reach the same standard.
2022 — 2023
Telecommunications
A brief but valuable stint in the networking department while Post Office broadband was being acquired by Shell Telecommunications — workflows, tier-2 networks, and, most importantly, a much sharper instinct for customer experience.
2022 — 2023
Data & The Markets
The markets have been a decade-long interest of mine — helping friends and family understand them well enough to make better decisions. To sharpen myself up once more and break into finance, specifically sales & trading, I took a data analysis course.
2024
Consultmates Is Born
I opened Consultmates as a franchise and business consultancy — finance, marketing, analytics, and more. For the first three years I worked almost entirely pro bono, building a name and a network. It was exhausting with no revenue — but those years around great minds in the franchise industry and local SMEs taught me the single most important lesson of my career: systems. Not just the ones that run operations — systems that run the whole business.
2025 — Present
Building The Systems
The last two years went into developing business systems for a variety of businesses — Legalfy.io and Therapy Buddy — while networking with great minds and manufacturers across the smartphone industry.
What I've built
Working with manufacturers in the smartphone industry, I saw how powerful physical brand assets and tech partnerships can be — a brand that lives on long after a digital campaign ends. And when Australia's 2024 social media restrictions came into force, I was already convinced the same shift would move west. While developing a business plan for a manufacturer, I built a complete brand for what is now set to be the UK's first child-safe phone — which is ready to onboard serious partners for its customer acquisition strategy. Alongside that:
Legalfy.io
An AI-powered legal platform that drafts solicitor-grade contracts and documents in minutes instead of days — across 20+ jurisdictions. For SMEs that can't justify a legal retainer, it's the difference between protecting the business properly and crossing fingers.
Therapy Buddy
A modern EAP for the businesses that have never had one — 24/7, multilingual AI wellbeing support for employees. It brings mental health support within reach of companies of any size.
How I work
My focus has always been on long-term trends — not whatever is trending in the moment. I do my due diligence, run the analysis, and then focus on what works and what doesn't. That discipline is behind every system I've built and every partnership I've taken on.
Let's talk business
If you'd like to sit down and talk through business and growth, feel free to reach out. Beyond my own products, I'm happy to build whatever your business calls for — a simple website, a CRM, or anything in between — and I'm equally glad to get into strategy conversations or carry out due diligence on your behalf. Fill in the form and we can talk it through.
Get in TouchWork With Me
Ready to build?
Book a free discovery call and find out how I can help your business with a website, an app, productivity tools, or all of the above.
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